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CANDY DYNAMICS
ANNOUNCES PLANS TO INCREASE SIZE OF POPULAR
TOXIC WASTE SOUR CANDY SPRAYS®
BY NEARLY 50 PERCENT
New 10 mL Sprays Will Offer the Maximum in Sour Flavor Punch
Indianapolis, IN - Candy Dynamics, a cutting edge marketer of popular sour candy products, announced today that in response to insatiable demand for of its Toxic Waste Sour Candy Sprays®, the company will increase the size of its existing version by nearly 50% with the introduction of brand new larger sour sprays, in the third quarter of 2008. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
An innovative liquid sour-candy-and-toy-in-one, each Toxic Waste Sour Candy Spray features one of three collectible Toxic Waste character finger puppets, Professor Sauernoggin (the inventor of Toxic Waste Candy), Mr. Toxie Head (Professor Sauernoggin's Alter Ego), and Hazmat the Lab Rat (Professor Sauernoggin's faithful pet rat). Pro-environment crusaders through-and-through, the Toxic Waste characters work hard to support a cleaner planet. Initially released as a 7 mL liquid spray, the redesigned products will now be offered in an impressive 10 mL size.
"Candy Dynamics is a company consistently looking to build on existing success. Since our Toxic Waste Sour Candy Sprays have been such a huge hit at retail, we decided to take it up a sour notch, by increasing the size of the spray, thereby packing them full of even more delicious sour flavor. We are confident that the new sprays will not only match, but will exceed the enormous popularity of the original," stated Laura King, Vice President of Marketing for Candy Dynamics.
Toxic Waste Sour Candy Sprays will be available in four yummy sour flavors, Blue Raspberry, Cherry, Green Apple, and Strawberry, in 12 unit assorted flavor retail display boxes (12 display boxes per case/case pack: 12X12) at the manufacturer's suggested retail price of $0.99 per spray beginning in the third quarter of 2008.
The new Toxic Waste Sour Candy Sprays join the only double-action sour hard candy on the planet, Toxic Waste® Hazardously Sour Candy®, along with Toxic Waste Nuclear Sludge® Sour Bars, Toxic Waste Sour Dip & Lick Lollipops®, and Toxic Waste Nuclear Sludge® Sour Bar Laydown Bags in the company's ever growing line of sour candy products.
Toxic Waste Hazardously Sour Candy, Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Dip & Lick Lollipops, and Toxic Waste Nuclear Sludge Sour Bar Laydown Bags are currently available nationwide wherever candy is sold at a manufacturer's suggested retail price of $0.99, $0.25, $0.69, and $1.99/$5.00, respectively.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of sour candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double-action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops with other innovative products continually in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
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Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com