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CANDY DYNAMICS
ANNOUNCES Q3 2008 RELEASE OF
TOXIC WASTE NUCLEAR SLUDGE®
SOUR CANDY LAYDOWN BAG
New Miniature Sour Candy Bars Join Ever Expanding Toxic Waste Sour Candy Line
Indianapolis, IN - Candy Dynamics, a cutting edge marketer of popular sour candy products, announced today that following on the success of its Toxic Waste Nuclear Sludge® Sour Bars, the company will introduce the brand new Toxic Waste Nuclear Sludge® Sour Bar Laydown Bag, just in time for Halloween 2008. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
Toxic Waste Nuclear Sludge Sour Bar Laydown Bags contain an assortment of bite-size sour Green Apple, Blue Raspberry, and Cherry miniature candy bars sealed in high impact packaging. Currently available as full-size bars, these sensational new miniature bars offer the maximum in sour flavor punch, and are guaranteed to please kids of all ages.
"Candy Dynamics' full-size Toxic Waste Nuclear Sludge Sour Bars have proven to be a huge success at retail year round. With this in mind, we decided to take these phenomenally popular treats one step further and create the ultimate Halloween trick or sour treat by offering assortments of bite-size bars in lay down bags during the Halloween season. We expect that these new assortments of bite-size bars will fly off the shelves and pucker up sales for any candy retailer," stated Laura King, Vice President of Marketing for Candy Dynamics.
The Toxic Waste Nuclear Sludge Sour Bar Laydown Bag will offer yummy sour candy fun and will be available in 30 and 80 unit count retail display laydown bags (24 laydown bags per 30 unit count case/6 laydown bags per 80 unit count case) at the manufacturer's suggested retail price of $1.99, and $5.00 per laydown bag, respectively. Especially produced for distribution to ghouls and goblins on Halloween, these laydown bags are scheduled to hit retail beginning in the third quarter of 2008.
The Toxic Waste Nuclear Sludge Sour Bar Laydown Bag joins the only double-action sour hard candy on the planet, Toxic Waste® Hazardously Sour Candy®, along with Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays®, and Toxic Waste Sour Dip & Lick Lollipops® in the company's ever growing line of sour candy products.
Toxic Waste Hazardously Sour Candy, Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops are currently available nationwide wherever candy is sold at a manufacturer's suggested retail price of $0.99, $0.25, $0.99, and $0.69, respectively.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of sour candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double-action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops with other innovative products continually in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
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Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
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email: stevens@stylegroup.com or jeffa@stylegroup.com