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CANDY DYNAMICS ANNOUNCES
LAUNCH OF 2008 BULK PROGRAM FOR
TOXIC WASTE® HAZARDOUSLY SOUR CANDY®
Exciting New Program Offers 10% Discount and Free Merchandiser Drum with
Opening Order Allowing Retailers and Distributors to Stock and Sell
Individual Sour Candies in Innovative Bulk Format
Indianapolis, IN - Candy Dynamics, a cutting edge marketer of popular novelty candy products, announced today the launch of the company's 2008 Toxic Waste® Hazardously Sour Candy® Bulk Program which offers retailers and distributors a 10% discount and a free life-size Toxic Waste merchandiser drum with opening orders. Candy Dynamics is now taking pre-book orders for the program's first ship date of April 1, 2008. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
With the only double-action sour flavor on the planet, Toxic Waste is hands down, the most Hazardously Sour Candy on the market. Now available in bulk format, the phenomenally popular hard candy is best recognized as being packaged in small innovative plastic toy Toxic Waste drums, each overflowing with an assortment of five super-sour flavors: Green Apple, Watermelon, Lemon, Blue Raspberry, and Black Cherry.
The new Toxic Waste Hazardously Sour Candy Bulk Program allows for a retailer to stock and merchandise individual Toxic Waste hard candies in a compelling and attention grabbing format. When a retailer or distributor purchases 16 or more cases of bulk candies they'll get their choice of either a free oversized 30 or 55 gallon drum merchandiser with a false bottom to hold the bulk candy, as well as reap a 10% discount. These eye-catching new drum merchandisers are oversized exact replicas of Toxic Waste Hazardously Sour Candy's signature bright yellow drum with fluorescent green sludge packaging that warn consumers that the super-sour candy is not for the faint of heart.
The new offer is valid for the opening order of the program only, however additional drum merchandisers are available to retailers that require more than one unit at a discounted price of $100 each. Retailers and distributors that are not able to meet the Program's minimum bulk candy order will still be eligible to receive the 10% discount by placing a smaller bulk candy order and combining it with an order of any Toxic Waste products that totals 500 or more pounds.
"Our forecasts call for the new Bulk Program to be one of the industry's biggest merchandising hits of 2008. At every trade show retailers are constantly asking us how they can get our oversized signature Toxic Waste display drums for use as merchandisers in their stores. In response to this overwhelming demand, we have made both 30 and 55 gallon drums available to retailers and distributors with their bulk orders of Toxic Waste hard candies. Our projections call for having thousands of these drums merchandising Toxic Waste all over the country by this summer," stated Laura King, Vice President of Marketing for Candy Dynamics.
Joining Toxic Waste in the children's confectionary market are three other exciting sour packed candies. Available in ultra-sour Green Apple, Cherry, and Blue Raspberry flavors and sealed in high impact packaging, Toxic Waste Nuclear Sludge® Sour Bars are guaranteed to please kids of all ages. A new addition to the line, Toxic Waste Sour Candy Spray®, is a unique liquid sour-candy-and-toy-in-one that comes with one of three collectible Toxic Waste character finger puppets. Also new to the growing sour candy family are Toxic Waste Sour Dip & Lick Lollipops®, a truly innovative confection that combines a delicious sour lollipop with intense Toxic Waste sour powder. Featuring a specially molded lollipop shape that allows for the maximum in sour flavor powder punch per dip, this treat offers kids an interactive candy eating experience that promises yummy non-stop fun with each and every dip and lick.
Toxic Waste Hazardously Sour Candy, Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops are currently available nationwide wherever candy is sold at a manufacturer's suggested retail price of $0.99, $0.25, $0.99, and $0.69, respectively.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops with other innovative products continually in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
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Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com